Mistral

The Mistral brand is positioned globally as a brand which represents strong, dependable, affordable products. Categorised in shelf presence by yellow packaging, the Mistral branded products assist with day to day living. This brand name offers fashionable, value for money products.

Mistral Select

The Mistral Select brand, and extension of the Mistral brand offers the global market a wide range of fashion conscious stainless steel premium products. The Mistral Select brand offers contemporary, fresh designs and is represented on the shelf in stylish black packaging.

Mistral Elegance

Mistral Elegance is the newest addition to the Mistral family of brands. This range of products offers the global market an elite range of smallappliances. Similar to the Mistral Select in its material design, Mistral Elegance offers internationally established products of premiummaterials. The Mistral Elegance brand offers luxurious, fashionable appliances with high functionality and specifications. Mistral Eleganceis represented on the shelf with royal blue packaging.

Mistral Indulgence

The Mistral Indulgence brand will be launched for Christmas 2007. It is targeted exclusively to adults who enjoy their children¡¦s range ofnovelty products. Designed and styled to adult tastes, the Mistral Indulgence range will make a great centre piece at any party.

Chief

The Chief by Mistral Small Appliance range represents a cost effective range of handy every day small appliance product. The Chief by Mistral brand is positioned globally as simple, affordable and convenient product. The Chief range caters across the kitchen and laundry, fulfilling basic consumer needs.

Optima

Optima is an exclusive private brand available to Kmart Australia for there Cooling range.

Living Essentials by Mistral

The Living Essentials brand is positioned as practical and useful small appliance range which is functional and budget conscious. The Living Essentials range is represented in the kitchen, bathroom and laundry.

Linda

Linda is a legendary national brand for Heating Appliances, with most of its recognition accredited to its Electric Blanket range throughout theAustralian and New Zealand market. With the success of the Linda brand already in the electrical heating market, Mistral (HK) Ltd. is now making the Linda brand a dependable brand which emphasizes value whilst being budget considerate.

Ringgrip

The Ringgrip range of hardware products is a comprehensive assortment of products especially designed and 'made for the trade'. Encompassing traditional hardware products such as cabling and leads all the way through to timers and power boards, the Ringgrip brand is proud to be a first choice amongst trades people.

Bellini

Bellini is another popular brand in the Mistral International portfolio. With each small electrical product styled from European influences, the Bellini brand fosters beauty and style. The Bellini brand is positioned globally as a premium brand is renowned for being modern and accessible.

Rank Arena

Rank Arena is an exclusive range of whitegoods available nationally. The Rank Arena brand is designed to bring consumers an effective and efficient range of Kitchen and Laundry whitegoods.

Magnavox

Magnavox is a reputable brand of consumer electronic products available since 2002. Magnavox prides itself on delivering the most up to date, technological advanced, multi function products at an affordable price.

Dr Feelgood

Dr Feelgood by Mistral offers a quality range of luxury personal care items at affordable prices.

Ferretti & Gino Ferretti

Ferretti and Gino Ferretti are a range of small appliances branded exclusively for Comet.  Ferretti kitchen appliances and Gino Ferretti hair care products offer stylish and fashionable top brand quality products at affordable prices.

Cuisina

Cuisina brings to the market an elite range of small appliances which are premium in style and quality whilst also be fashion assertive. Its desirable market leading designs make the brand simply "It" and in high demand in both the Australian and United Kingdom retail markets.